Marketing and Communications Support
The Marketing and Communications Department is here to help you look your best.
To ensure consistency in our branding, we ask that you request assistance in producing external materials such as brochures, posters, website changes, and advertising campaigns, as well as internal communication pieces such as PowerPoint presentations and campus or office signage.
Our most common requests are listed below, but you are welcome to schedule a meeting with a member of our office to discuss any material or questions about branding or marketing. If there is something you need that is not on the list, please reach out with this form.
Please refer to our Style Guide below to review brand standard information such as color and logo usage, as well as clarification on email signatures and related topics.
Submit a Ticket
Style Guide
- Logos
- Colors
- Fonts
- Order Business Cards
- Email Signatures
- VCSU Standard PowerPoint
- Nametags
Employees can ask for the logo to be used on official materials. Please contact Kayla.Elston@vcsu.edu for the correct file type. There are multiple file types and the team can help you use the right one. We can provide a specific version that will be best for your needs.
Logo Type
Example
Standard Logo
Horizontal
Mark*Not the full logo
*Rarely used and should be discussed with Marketing and Communications before use.
ONE-COLOR VERSIONS ARE AVAILABLE
To obtain the logo file, or to ask which logo should be utilized, email Kayla.Elston@vcsu.edu.
Never place text on top of the logo, stretch the logo, reduce the logo opacity, or add text to the logo without asking Marketing and Communications.
Athletics Logo
Logo Type
Example
Standard and main Viking logo that should be used
ONE-COLOR VERSIONS ARE AVAILABLE
The Viking should always face right. To obtain the Athletics logo file, email paul.mcdonald@vcsu.edu or kayla.elston@vcsu.edu. Never place text on top of the logo, reduce the logo opacity, or add text to the logo without asking the Sports Information Director, Paul McDonald.
Color
Color Values
VCSU Cardinal
Pantone 202c
CMYK: 0, 100, 61, 43
RGB: 153, 51, 51
HEX: 892032
VCSU Blue
Pantone 280c
CMYK: 100, 89, 24, 19
RGB: 0, 51, 102
HEX: 003366
Grey
Pantone 179-4C
CMYK: 0, 0, 0, 6
RGB: 239, 239, 239
HEX: EFEFEF
Additional Color HEX Options
Darker cardinal: #460813
Website cardinal: #892034
White: #FFFFFF
Black: #000000
Never use other NDUS institutional colors including Minot red, Jamestown orange, NDSU green, gold, or Mayville blue.
Font Use
Example
Main Heading Option 1
Main Heading Option 2
Subheading 1
Subheading 2
Body Text
Serif Body Text / Emphasis
If you need assistance creating your signature, reach out to Kayla Elston in Marketing and Communication. In an effort to enhance accessibility for all users, we strongly suggest your email signature be text only. For questions about digital accessibility, contact Debra Dramstad, Web Accessibility and Applications Specialist.
All VCSU email signatures are required to include
Font should be black and use Franklin Gothic or Arial font. Athletics signatures may use Oswald.
- Name with any desired degree notations (should be in Franklin Gothic Demi or Arial bold)
- Title (please use your professional title from Human Resources)
- Valley City State University
- Office phone number
Images, logos, or photos in logos must be accompanied with alt text.
Optional additions for signatures
- Department or another line for an additional position description
- Cell number
- Preferred gender pronoun
- Hyperlink Valley City State University to www.vcsu.edu
- Follow Us: Facebook | Instagram | LinkedIn | X
- Link to request or schedule a meeting
- Certifications or training of note
- Example: VCSU Green Dot and Safe Zone trained (without graphics)
- A short tagline can be added to the end of the signature, but it should be one of the following phrases:
- #1 Regional public university in North Dakota as ranked by U.S. News and World Report in 2023 (without graphics)
- WE ALL ROW
- Schedule a visit today! Visit.vcsu.edu
- Make a difference today! vcsualumni.org
Please Note
- Colors are not allowed in signatures. This ensures signatures are digitally accessible for everyone.
- Headshots, logos, or other images are not allowed in signatures for the same accessibility reasons.
- Please use your professional title from Human Resources.
The Marketing and Communication Department is available to help make your PowerPoint professional and stand out with excellent photos and graphics. If you need assistance with a PowerPoint presentation, please contact Jerilyn Beckman.
Template Type
Widescreen (16:9)
Standard (4:3)
Description
Best for most presentations or printing horizontally on 8.5 x 11 paper
Best for presentations delivered on iPads or on very old projectors
Basic presentation
16:9 available
Standard available
If you still have questions, please reach out to our department. We would love to help in any way possible.
Director for Public Relations
Mark Potts
701-845-7228
mark.m.potts@vcsu.edu
Marketing Solutions