The Marketing and Communications Department is here to help you look your best.⭐️

To ensure consistency in our branding, we ask that you request assistance in producing external materials (such as brochures, posters, website changes, advertising campaigns, etc.) and internal communication pieces (PowerPoint presentations, campus signage, office signage, etc.).  

Our most common requests are listed below, but you are welcome to schedule a meeting with a member of our office to discuss any material or questions about branding or marketing. If there is something you need that is not on the list, please reach out with this form.

Please refer to our Style Guide below to review brand standard information such as color and logo usage, as well as clarification on email signatures and related topics.

Submit a Ticket

• Website Update 
• Marketing an Event or Program
• Request Photography Services
• Access to Photo Files
• Event Videography and Live Streaming 

Style Guide:

• Logos
• Colors
• Fonts
• Order Business Cards 
• Email Signatures
• VCSU Standard PowerPoint
• Nametags

Employees can ask for the logo to be used on official materials. Please contact Kayla.Elston@vcsu.edu for the correct file type. There are multiple file types and the team can help you use the right one. We can provide a specific version that will be best for your needs.

STANDARD LOGO
HORIZONTAL
MARK* Not the full logo *Rarely used and if you plan to use this, please discuss it with Marketing and Communications

ONE-COLOR VERSIONS ARE AVAILABLE

*To obtain the logo file, or to ask which logo should be utilized, email Kayla.Elston@vcsu.edu

NEVER use text on top of the logo, stretch the logo, reduce the opacity of the logo, add text to the logo without asking Marketing and Communications. 

ATHLETICS LOGO

STANDARD AND MAIN VIKING LOGO THAT SHOULD BE USED

ONE-COLOR VERSIONS ARE AVAILABLE

The Viking should ALWAYS face right. *To obtain the Athletics logo file, email kari.bodine@vcsu.edu., or  kayla.elston@vcsu.edu. NEVER: Use text on top of the logo, reduce the opacity of the logo, add text to the logo without asking the Sports Information Director, Kari Bodine. 

VCSU CARDINAL	Pantone 202c CMYK: 0, 100, 61, 43 RGB: 153, 51, 51 HEX: 892032
VCSU BLUE	Pantone 280c CMYK: 100, 89, 24, 19 RGB: 0, 51, 102 HEX: 003366
GREY	Pantone 179-4C CMYK: 0, 0, 0, 6 RGB: 239, 239, 239 HEX: EFEFEF
ADDITIONAL COLOR HEX OPTIONS	Darker cardinal: #460813 Website cardinal: #892034 White: #FFFFFF Black: #000000

NEVER use other NDUS institutional colors including Minot red, Jamestown orange, NDSU green, gold or Mayville blue for example.

MAIN HEADING OPTION 1
MAIN HEADING OPTION 2
SUBHEADING 1
SUBHEADING 2
BODY TEXT
SERIF BODY TEXT/EMPHASIS

If you need assistance creating your signature reach out to Kayla Elston in Marketing and Communication. In an effort to enhance accessibility for all users, we strongly suggest your email signature be text only. For questions about digital accessibility, contact Debra Dramstad, web accessibility and applications specialist.

All VCSU email signatures are required to include

Font used should be black, Franklin Gothic or Arial font (Athletics signatures can be in Oswald font)

• Name with any desired degree notations (Should be in Franklin Gothic Demi or Arial bold)
• Title (please use your professional title from Human Resources)
• Valley City State University 
• Office phone number

Images, logos, or photos are NOT ALLOWED in email signatures. 

Accessibility standards dictate this requirement.

Optional additions for signatures

• Department or another line for an additional position description
• Cell number
• Preferred gender pronoun 
• Hyperlink Valley City State University to www.vcsu.edu 
• Follow Us: Facebook I Instagram I Linkedin I X 
• Link to request or schedule a meeting
• Certifications or training of note

• Example: VCSU Green Dot and Safe Zone trained (without graphics)

• A short tagline can be added to the end of the signature but it should be one of the following phrases

• #1 Regional public university in North Dakota as ranked by U.S. News and World Report in 2023 (without graphics)
• WE ALL ROW
• Schedule a visit today! Visit.vcsu.edu
• Make a difference today! vcsualumni.org

PLEASE NOTE

• Colors are not allowed in signatures. This ensures signatures are digitally accessible for everyone.
• Headshots, logos or other images are not allowed in signatures for the same accessibility reasons 
• Please use your professional title from Human Resources.

The Marketing and Communication Department is available to help make your PowerPoint professional and standout with excellent photos and graphics. If you need assistance with a PowerPoint presentation please contact Jerilyn Beckman.

	Widescreen (16:9) Best for most presentations or printing horizontally on 8.511 paper	Standard (4:3) Best for presentations delivered on iPads or on very old projectors
Basic presentation	16:9 available	Standard available

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If you still have questions please reach out and contact our department with any questions. We would love to help in any way possible. 

Director for Public Relations
Mark Potts
701-845-7228
mark.m.potts@vcsu.edu

Marketing Solutions